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ApexMachina
Portrait of Thibault Husson, freelance sales automation specialist in Paris

Freelance · Paris

Thibault Husson

Sales automation · n8n · B2B prospecting

Freelancer based in Paris, I automate B2B prospecting for small businesses and SMEs with n8n. Before that, I built or took over four prospecting teams over more than ten years.

I build end-to-end prospecting pipelines for B2B small businesses and SMEs: target definition, sourcing, enrichment, email verification, sequences and sending infrastructure.

Contact me on MaltView my LinkedIn profile

For B2B small businesses and SMEs that already have salespeople

I work for small businesses and SMEs with 10 to 150 employees that already have salespeople, but see their tools, especially their CRM, as a burden rather than a help. Most of them are SaaS vendors, IT services firms, consulting firms and agencies.

Automating B2B prospecting with n8n

I build the pipeline that brings the right contacts into your salespeople's CRM every morning, so they focus on selling instead of searching for who to call.

Account research and qualification

I find the decision-makers and measure the size of each sales team, then I enrich the contacts and verify every email address.

No-code n8n workflows

I build the workflows in n8n without a single line of code, so your team can run them on its own, without calling in a developer.

Email deliverability

I set up the sending infrastructure, with domains, mailboxes, SPF, DKIM and DMARC, then I check that emails actually land in the primary inbox.

Call coaching

I work on cold calling with your salespeople: I listen to their real calls and correct them live, together.

A 4 to 6 week engagement

Most of the time, it takes the form of a 4 to 6 week engagement: we clarify the target, I produce the lists, and I work on calls with your salespeople.

Career: more than ten years of B2B prospecting

  1. March 2025 → present

    Independent

    Outbound Engineer (Freelance)

    Everything is built in n8n without a single line of code, so a sales team can run it on its own.

  2. 2026 → present

    Apex Machina

    Founder

    I also build Apex Machina, the phone prospecting tool.

    Discover Apex Machina
  3. March 2023 → January 2025

    Learnation Group (7Speaking)

    Head of BDR

    I rebuilt the BDR department, with a team of more than ten people in France and offshore, and I wrote the outbound playbook from scratch.

  4. November 2021 → February 2023

    Epsor

    BDR Manager

    I created the outbound prospecting unit, so I wrote the playbook and hired the team.

  5. February 2021 → October 2021

    Hollo

    Head of Sales

    I led the go-to-market of the offer, so I set up the tools and processes, then hired the team.

  6. August 2018 → February 2021

    Andjaro

    BDR Team Lead

    I started as the first BDR, at 15 meetings a month, then I built the prospecting team.

  7. May 2017 → June 2018

    Julie Desk

    Business Developer

    I qualified inbound leads, and I closed deals on my own for projects of one or two users.

  8. September 2014 → April 2017

    YGL Consulting

    Business Engineer

    I was an IT business engineer and recruiter in a family-owned IT services firm, and I opened accounts such as Euronext and Genymobile.

Education

  • Master's in Business Engineering (Mastère Ingénieur d'affaires) — Euridis Business School, 2016
  • Professional Bachelor's degree CISIIE — IUT Nancy-Charlemagne, 2014

Talk at Euridis Business School

I gave the talk “The two faces of automation” at Euridis Business School on June 11, 2026.

Watch the talk replay

How we get started

It all starts with a thirty-minute call: you tell me who you target and how your salespeople work today, then we choose together the first topic to tackle.

Contact me on MaltView my LinkedIn profile

Frequently asked questions

Who is Thibault Husson?
Thibault Husson is a Paris-based freelancer who automates B2B prospecting for small businesses and SMEs with n8n. He has built or taken over four prospecting teams over more than ten years, and he founded Apex Machina.
Why automate prospecting with n8n?
Because n8n lets you build workflows without a single line of code, so your team can open, understand and change them on its own.
How long does an engagement last?
Usually between 4 and 6 weeks, during which we clarify the target, I produce the lists and I work on calls with your salespeople.
Do you sell booked meetings?
No, I don't sell booked meetings: I build the prospecting machine and I work on calls with your salespeople.
Where are you based?
I'm based in La Garenne-Colombes (Hauts-de-Seine), just outside Paris. I mostly work remotely, and I travel to clients in Paris and the Île-de-France region.
In which languages?
In French, my native language, and in English at full professional proficiency.
Will my team be able to edit the workflows?
Yes. I build them in n8n without a single line of code, so a non-developer can open and edit them.